Getting B-school Application Reviewed by Alumni: Avoid These Mistakes

Few months back, I received an application for feedback from an applicant who, despite having a solid academic and professional profile, didn’t get interview calls from both the schools he applied to in the first round.

There were few glaring oversights in his essays, which largely explained the disappointing result he had. What was different in this case, though, was that his application was vetted by a friend and current B-school student (one and the same person). Yet, those mistakes slipped through the crack.

Possible reason?